Building scalable software solutions since 1996

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i'm a curious computer scientist, author and entrepreneur

I'm a Computer Scientist and Entrepreneur, with passion for the intersection between technology and the arts.

With over 25 years of experience building startups and products, I'm the co-founder of Musicasa, an online marketplace that allows independent artist to monetize their work by performing intimate concerts.

You can run into me at tech events in the San Francisco Bay Area, Puerto Rico, Miami and Mexico City, where I frequently give back to the community by offering talks and mentorship sessions to young entrepreneurs, artists and software engineers.

I'm also a sleight-of-hand card Magician and Instrumental Guitarist/Composer.

Recent Projects

  • All
  • books
  • music
  • tech

Entrepreneurship for Musicians

Grow your fanbase and to build a solid and sustainable plan to monetize your art.

Create events and appointments that people can easily add to their personal calendars.


An app to build an app. I've been involved in this project for over 10 years and still work closely with the engineering team.

JB Orion

JB Orion, named after my two late cats Jack Bauer and Orion, is my full-stack digital agency.

Building native corss-platform apps with Appcelerator

Use your existing web experience to build 100% native apps that follow the native platform user interface guidelines, and all from a single code base?

Hacking Lead Guitar

Using visual patterns, intuitive association and observation you will understand how the guitar is laid out and how scales, chords and arpeggios are structured on the guitar.


I'm the Co-Founder of Musicasa, were we connect musicians with music lovers through intimate live and virtual concerts.

Economía y Productividad con Software Libre

El libro Economía y Productividad con Software Libre en formato PDF.


Grow your audience, create a loyal fanbase and monetize your art.

Add a little bit of magic to your life

Ideas on how magic, sleight of hand, and thinking like a magician can help you in your career and in life.

Guía de Marketing Digital para Autores

Secretos que el equipo de Bonobo utiliza para aumentar y monetizar audiencias alrededor del mundo

Official Website of my Music-related projects

Let's do that again

Official video clip of the song "Let's do that again"

Drawn to the stars (guest solo)

Guest solo on the song "Drawn to the stars" by Chris Stark

A tribute to Joe Satriani

Cover of the song "A Celebration" by Joe Satriani

AlcoLandia Blog


Three years in the making

Sep 26, 2021 at 6:46 PM

On December 2017 I made the decision of retiring from developer marketing


Hacking your motivation

Jul 11, 2021 at 9:31 PM

Motivation is one of the most important things you need to learn to hack.


El superpoder que me dió la universidad

Jun 25, 2021 at 9:54 PM

La clase era agnóstica de lenguaje, es decir, era todo genérico y no enfocado a un lenguaje particular. Así que inventa un comando que se llama input y otro que se llama output, para simplificar todo.


Cómo organizo mi tiempo

Jun 16, 2021 at 6:43 PM

Yo no vendo tiempo - vender tiempo es un gran error. Tiempo es nuestro recurso más preciado, y es lo que mejor debemos proteger.


Independent Artist : You need to change your mindset

Jun 10, 2021 at 5:59 PM

How would you feel if an artist you follow and admire all of a sudden asks you for your personal feedback?


The #1 habit every Software Engineer needs to have - and it's not what you think

May 25, 2021 at 6:26 PM

I've been sitting down in front of a computer non-stop since 1996 - you read right...


So I decided to write a new book

May 20, 2021 at 9:05 PM

After almost 4 years of intense research, I've decided to publish a new book that I call "Entrepreneurship for Musicians".